Honest. Constructive. Objective. No Bull
Born in the early 1980s, I’ve been comfortably sitting on the fence between Gen X and Gen Me (Millennial), falling whichever way I need, depending on whom I’m speaking to.
I’m having to learn to speak to people of all ages, less or more (or much more) intelligent than myself and with differing levels of corporate experience.
This week has taught me a lot about the ‘true millennial’.
- Fast thinking and fast to commit. They literally have no bureaucratic red tape to cross whatsoever (which is refreshing).
- They suck you dry of information, providing very little in return (which is clever).
- They are brave (which makes them a threat).
- They began their journey with a perfectly clean sheet, devoid of any legacy systems (which means they have no preconceived baggage)
- Instead of perpetuating established businesses' preconceived customer journeys they are truly innovating new ways to engage with financial services (which they believe will give them customer longevity).
- They don’t call you back!
Each day I focus on a single automated proposition and analyse everything about it. Wherever possible, I physically try it out for myself. I measure it against a set of core components and functionality. I speak at length to the developers and founders about how it came about, their route to market and what their plans are for the future.
Here is who stood out for me this week:
The founders of http://mulalo.co.uk/ really made me stop, look up and listen. Mulalo is a FinTech start-up soon to be releasing the beta version of their savings app. The Founders, Matt Pritchard and Julian Bourne are straight out of University, buzzing with excellent ideas, hungry to learn, and driven to provide a financial experience to their users based on their own need to find a better way to save.
Not only did these true millennials call me back, but their passion to build a service which would actively help users save money on a daily basis is why I would put Mulalo on my list of ‘who to watch’ in 2017.
Switching over to Insurance, www.my.simples.uk.com has an exciting proposition currently in beta where they have incorporated ‘machine learning’ algorithms and a chatbot to provide their users with a platform that aggregates their general insurance policies. It presents the key information back to the user in a format which is easy to understand.
The idea behind this is to increase the user’s understanding of what they are covered for, and ultimately ensure that they have appropriate / sufficient cover in place.
As the user interacts more and more with the service, it is expected that their customer experience will improve as the machine learns more about them.
To assist engagement, Simples has implemented a ‘chatbot feature’ which enables users to text Simples on-the-go to request instant up to date policy information as and when the need it.
Whilst the service is still in it’s infancy it is making great waves into the insurance market by helping the end consumer better understand and manage their insurance portfolio.
Simples is looking to expand their services to the wider industry including energy suppliers, health insurers and mortgage providers.
I can't help thinking how this could potentially benefit the Protection industry by providing some much needed clarity and simplification on complex issues such as policy conditions.
Some of the people I'm catching up with next week include Moneybox, Planplus, My Future Now and Wealthify.
(No millennial start-ups in the diary as yet, as they still haven't called back)
Keep an eye out for the list of who floated my FinTech boat.
See http://www.digitalwealthinsights.com/ to follow our more detailed insights and analysis of automated financial services in the UK.